Story Selling as Athletes – A way to generate value from your sports career

Storyselling is the main theme for this Athlete Story episode with former bobsled pilot, Tom Johansen. Inspired by the Walt Disney movie, Cool Runnings based on the startup of a Jamaican bobsled team, Tom decided to build a Danish Bobsled Team. He already had a career in sales, but was so inspired by this pioneering adventure that he took action.

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Storytelling for athletes

I love ending the year with this episode with my friend, Emmy Award winning Michael Baltierra from ESPN’s storytelling show, E:60.I really do believe that one of the most important assets you have as a world class athlete is the journey you’ve been on, going above and beyond – and even deep down under – to become the best at your sport. You may have won a medal or a title and that’s awesome – but it’s the investment you put in and the lessons you got back that will stay with you – and that you can use and contribute with to help other people if you want to share. That’s the basic philosophy of Athlete Story and what I’m here to help you tap into.

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Athlete Transition – presenting yourself without your sports gear

When you’re quitting sports and you’re trying to find your new way there’s this bit of doubt of, “Who am I actually? I’m the athlete but I’m also a lot of other things.” Everybody is used to seeing you as the athlete. You will have all these doubts coming in on, “How do I even present myself as the non-athlete?”

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Athletic Mindset

How can you use your athletic mindset to face challenges beyond sports?In this episode Adventure athlete, Matthew Harlow Wetschler shares his incredible story and how he has managed to find himself and thrive in a life where most of what he cherished was taken away in an instant. How what saved him was: Knowing his core values and his athletic mindset.
We start with a flashback to his life with sports before his deadly accident.

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