Balancing risks and rewards in sports – Inspirational Athlete Story

In this Athlete Story interview you will get tips on how to keep momentum in difficult situations and find flow in a high risk environment full of obstacles from winner of the Freeride World Tour 2012, Reine Barkered.

As you will see, that’s essentially what he does for a living. He shares his view on planning and how going high speed in extreme terrain is not merely about taking risk and hoping for the best – even if it may look like that sometimes.

read more

How To Get Sponsored – For Athletes

What are the most common mistakes that athletes make when pitching a sponsor? And what are companies actually looking for when deciding whether or not to sign a sponsorship deal? Those are some of the questions you will get the answer to in this episode of the For Athletes series. You will meet a real sport marketing expert from the corporate world who’s been dealing with world class sponsorships for the past 30 years, Keld Strudahl

read more

My podcast for athletes to air soon

I am super stoked to announce that soon my first podcast will air. I love listening to podcasts myself as it is convenient on the go or when I’m out riding the bike – or as a great way of chilling. So, I thought it’s time to make Athlete Story available as a podcast as well so that you have that possibility of listening in while on the go.

read more

Recipe for success

Prepare and dare – put yourself out thereIsn’t that the recipe for success ? That was what I took away from my Athlete Story session with Nicole Sydbøge, 2-time world champion and winner of the World Games in Jiu-Jitsu.It is not uncommon to hear the phrase “-...

read more