Ep.015 Athlete Story Podcast

Athlete Personal Branding: How_to Monetize Your Sports Career ft Josh Hoffman

Should you spend time or even money building your brand as an athlete – or former athlete? In this episode we’ll be looking at personal branding as an athlete or former athlete and different opportunities that any athlete can take advantage of to monetize their sports career.

Josh Hoffman from the Institute for Athlete Branding and Marketing is our guest today.  He lets us in on how you can build real equity as a personal brand and business leveraging your sports career and athlete story and lifestyle.

We talk about

  • the 4 different types of communication channels to play with
  • the do’s and don’ts of marketing
  • why you don’t want to put all your eggs in the social media basket
  • 8 different ways that you can leverage your sports career and the internet to make money

You can catch more notes and information about athlete branding and marketing at www.iabm.co

as well as a report on those 8 digital revenue streams.

READ the transcript of full interview by clicking here.


“I think a lot of athletes would say, why would I ever put money into advertising if I’m an athlete? There’s good reasons to do that. For example, if you want to build your email list. And that’s a tremendous opportunity. It’s actually still arguably the best form of online marketing – email marketing. Most athletes do not have an email list. A lot of purchases come from email marketing. They don’t come from social media.”

Josh Hoffman

Media Training Expert, Institute for Athlete Branding and Marketing

About our guest

Josh Hoffman is the Chief Strategy Officer at the Institute for Athleete Branding and Marketing

Based on statistics and research, he serves brands and agents with reports and strategies about anything sports marketing, sports branding, digital marketing, fan experience, research, consulting, training, co-branding, and content marketing.